F&Bs

It is important to sell this product with Features and Benefits for both the Client as well as for their Customers.

There are tools that make the management of the diary, staff and inventory easier. These are valuable to the Client. The ability to book, cancel and pay online are benefits to their customers. Use both of these to craft a value proposition for the prospect.

1: 24/7

This is the biggest selling point from both angles. From the business owners perspective it is a huge selling point that bookings can be done at any time. In this busy world that we live in it is vital that business can be done outside of office hours. If a child is sick at night a parent wants to book an appointment as early as possible in his area. Couples will discuss needing to book a massage over dinner and a booking portal can capitalize on impulse purchases.

There are so many ways to show the value of being able to book at a clients convenience. Customise this to the industry you are seeing and you will close deals.

2: Search Functionality

There is an art to highlighting this feature. Highlight the advantage that will come from gaining people in your area who are looking for your service. Highlight the incredible success of sites like Trivago and what they have done to the accommodation industry. We are doing the same thing for booking convenience and your clients will see those advantages.

3: Reviews

Reviews are the single largest influencer of buying behavior. Positive reviews represent an average increase of 10% in online revenue. Our review system allows our clients to curate an online review base that they can capitalize on because the reviews are in the same place as the purchase point.

4: No Downloads

The most common gripe regarding booking gateways is the need to download huge apps. These are very data intensive open you up to tons of unsolicited advertising and spam.

Booking is a mobile accelerated web based system that uses minimal data and doesn't have any push advertising.

5: Diary Management

A huge advantage is that the manager/owner has access to their diaries from anywhere in the world. Products can be managed and staff can be remotely monitored. Timeslots can be set for specific intervals, break times, staff leave etc. so that products and availability are seamlessly integrated.

Double bookings are a thing of the past and online, call in and walkin appointments are catered for.

6: Patronage

Booking allows service providers to create relationships for the good of the company. Good service will be rewarded by repeat bookings without diaries becoming congested.

7: Payment Integration

Payment integration allows for full or part payment upon booking, instantly. This overcomes costly cancellations and gives business owners peace of mind that online bookings hold more weight than telephone bookings. Online rates are generally cheaper than terrestrial rates.

A diverse range of payment options give clients real diversity of choice and 3d verification gives security

8: Mobile Responsive

Booking looks great, regardless of device. With full company profile, gallery and reviews it means that companies are portrayed attractively to facilitate maximum conversions